Good Introduction to Blogging for Anyone

December 08, 2004

LLRX.com - Web Logs for Lawyers: Lessons from Ernie the Attorney By Jerry Lawson

Blogs are web sites that use the form of a chronologically ordered online journal. They are usually produced with special software that makes it easy even for those who are not technical wizards to start and maintain them. ...

Why Blogs Are Attractive

While blogs have many uses aside from marketing, and many advantages, for the time being I'll focus on their uses as marketing tools, and will restrict discussion to the following four advantages:

1. Ease of use
2. Low cost
3. Greater audience reach through the use of RSS and news aggregators
4. Better search engine visibility

Web entry by mjh at 09:09 AM | email this