Macromedia Blogs

December 08, 2004

Wired News: Flash: Blogging Goes Corporate By Farhad Manjoo

Macromedia calls this "the blog strategy," and some see the company's moves as the start of a trend. These days, it's almost unfashionable for a self-respecting Webophile to not have his own blog; if Macromedia's effort is any indication, soon a tech company that doesn't embrace weblogs may seem equally dated.

(For the uninitiated, a weblog -- or blog -- is a frequently updated website of personal ideas, thoughts, musings, news, information, or discussions of what one has eaten for breakfast.)

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